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Case Studies
Inspiratum Inc - Strategic Planning Process
Abstract: Inspiratum Inc. is a fictional company in the business of baby and infant monitoring devices. Inspiratum has engaged their
strategic planning process and will be using a software tool to support their overall business management activities.
This document illustrates the various steps that Inspiratum went through to implement their strategic planning process. In particular the document gives a
full example that implements the classic steps of the strategic planning process, namely:
- Defining one’s mission and business objectives.
- Performing an environmental scanning of the industry, the competitive landscape and self.
- Formulating the strategy.
- Implementing the strategy.
- Defining the Evaluation and Control environment to ensure that the strategy is implemented as per the plan.
Obtain the document here
